Patrick Carmichael
Senior Technical Account Manager · Ad Tech & AI Systems
I've sat in both chairs. I spent four years at Paramount managing FreeWheel as a client—escalating tickets, pushing for roadmap features, optimizing yield against platform limitations. Now I'm on the other side, and that publisher-first perspective shapes everything about how I support my accounts.
At FreeWheel, I partner with streaming and CTV publishers—Roku, Samsung, TCL, Bloomberg, and others—delivering 202% to goal in my first performance period. I led Samsung’s SFX migration, which drove 160% year-over-year growth, and I’m Account Manager on Roku’s 90-day move to Streaming Hub, a process that’s becoming the template for strategic publisher onboarding at scale.
My approach combines technical depth with commercial ownership. I don't just fix integration issues; I co-own account strategy, leverage AI tools to accelerate client workflows, and deliver the kind of white-glove service that turns platform complexity into yield growth.
Career
Senior Technical Account Manager, SSP Accounts
FreeWheel (Comcast) — Strategic SSP publisher accounts across streaming and CTV
Technical Solutions Engineer
Burt Intelligence — Platform integration and support across 15+ client environments
Pricing Lead, North America
Bloomberg — Product catalogs and pricing across 8+ platforms
Global Revenue Lead, Large Partner Solutions
Google — Revenue optimization for 15+ large publishers on a $200M+ programmatic portfolio
Senior Programmatic Yield Manager
Paramount — Technical liaison between Paramount’s digital properties and FreeWheel
Projects
Agent-readable CV and public MCP server
Read-only MCP server at cv.pcar.me/mcp with seven deterministic tools, contract-tested daily against production
MCP connector relay layer
Cloudflare Workers adapters that make token-authenticated and self-hosted services usable as Claude custom connectors
personal-spo
Supply path optimization applied to a personal AI tool stack
Agent reliability tooling
Hooks, skills and a session relauncher that enforce operating rules for AI coding agents
Certifications & Awards
Stanford University
UMass Amherst & Tableau
Education
- Bachelor of Business Administration, Operations & Information Management, University of Massachusetts Amherst (2014–2018), GPA 3.66
Leadership & Volunteering
- Board Member, EMERGE LGBTQ+ Employee Resource Group, Paramount (2018–2022)
- Leadership roles across three DEI & LGBTQ+ employee resource groups, Google (2022–2023)
FAQ
Who is Patrick Carmichael?
Senior Technical Account Manager for SSP accounts at FreeWheel (Comcast) in New York, supporting streaming and CTV publishers. He previously spent four years at Paramount as a FreeWheel client.
What does Patrick do at FreeWheel?
He is the technical partner and account owner for strategic SSP publisher accounts such as Roku, Samsung, LG, TCL and Bloomberg, covering FreeWheel’s SSP, Marketplace and Streaming Hub products, and co-owning account strategy, upsells and renewals.
What results has Patrick delivered?
In his first performance period at FreeWheel he delivered 202% to goal across strategic accounts, led Samsung’s SFX migration (160% YoY growth), and is Account Manager on Roku’s migration to Streaming Hub. At Paramount he led the Viacom–CBS merger technical integration and surfaced $8M in previously hidden revenue opportunities.
What AI work has Patrick done?
He builds integration and agent tooling: a public read-only MCP server that lets AI assistants query his CV, Cloudflare Workers relays that connect token-authenticated services to Claude, and hooks that enforce operating rules for AI coding agents. At work he uses Claude and Glean to speed QBR preparation and client documentation.
How do I contact Patrick Carmichael?
Email pcarm92@gmail.com, or reach him on LinkedIn at linkedin.com/in/carmichaelpatrick.